Innovation is something that many companies strive for, spending millions and even billions for a chance find something new that can help change an industry or the way society works. Things like FaceBook, YouTube, and other forms of new media have become planted into our daily routines with everyone interacting with some form of new media. One new media that can potentially revolutionize society would be video chatting rooms through live holograms. This would remove the need for people to travel around the globe as they can easily be projected infront of potential clients, friends, or family. Although virtual reality rooms already exist, replacing a person through a virtual character will never provide the same experience. Through holographic interaction, people will be able to showcase their true emotions, and it will be as if they are actually in the room. There have already been cases were holograms were used for live concerts such as Coachella, and they were deemed to be a very successful feat to achieve. This would be especially helpful in times like today, where COVID-19 has limited interactions between friends and family and moved it strictly online through video chat.
Tuesday, May 5, 2020
Tuesday, April 28, 2020
Wiki So Far
After browsing the new media wiki, I was surprised to see all of the different information that people have contributed over the years. Personally, I am someone who enjoys keeping up to date on video games and streaming platforms and after looking at those sections I noticed a few of them were outdated. So far I have contributed onto the Twitch Page by adding the latest data on the most streamed video games as of April 2020. While browsing these specific pages, I also noticed that the information was outdated for a few of the streamers that were listed, so I made some minor edits in terms of statistics on the streamers apart of the page. One of these streamers who I edited was Shroud, who is a very popular streamer in the gaming industry.
My next big goal is to add a new column describing a video game that was recently released. The video game goes by the name of Valorant and it was released on April 12th, 2020. I am doing some research on the game in order to incorporate the correct information into different sections of the wikipedia. I plan on writing about what the core mechanics of the game, what it is competing against, the platforms it is currently being streamed, and its average daily viewers. Alongside this, I will update the sections on the various other video game titles that are on the page if they are outdated as well.
P2P Blog
Through the internet, people have been given the opportunity to freely share information to anyone and everyone at no cost. This information can contain a variety of things from written documents, pdfs, and even full movies. Illegally uploading things such as movies without having the permission of the publisher is what has caused debate in more recent times and its known as piracy. This type of file sharing, or ability to transfer a files to another computer over the internet, has put lawmakers in a tough positions figuring out how to hold people accountable for their actions on the internet. According to a New York Times article, “The United States Congress held hearings last week on the growing problem of piracy, which the American entertainment industry says accounts for the loss of $20 billion a year in sales.” Piracy is a widespread issue occurring around the globe, and many policy markers are trying to crack down on this issue by enacting laws that would actually bring along a prison sentence.
P2P or peer-to-peer sharing, easily allows for piracy to occur enabling people to send files directly over a shared network. Websites like RapidShare enable people to easily upload various files and allows others to easily download them, regardless of what they contain. Although P2P file sharing can be bad, it is also being used for good by other companies. In a different article it stated “Google is teaming up with the nation's largest peer-to-peer lender. The search and tech giant is investing $125 million in Lending Club, which gets borrowers and lenders together outside the conventional banking system.” Lending Club removes the need for traditional banks and allows peers to directly confer with each other on potential loan agreements. Not only are people able to receive loans with ease, but they are getting them at discounted rates relative to their local banks. The high level of convenience is what has brought attention to companies like their’s, allowing them to facilitate close to $1 billion in loans in a single year. P2P sharing platforms can range from either strictly file sharing to even platforms where people can acquire loans. Although governments may try to enact stricter laws prohibiting things such as piracy over the internet and attempt to limit file sharing, it will always exist and continue to expand in the upcoming future due to the high level of accessibility to the internet.
Works Cited
Peers Find Less Pressure Borrowing From Each Other May 10, 2013 http://www.npr.org/blogs/alltechconsidered/2013/05/10/182651552/peers-find-less-pressure-borrowing-from-each-other
Should Online Scofflaws Be Denied Web Access?" by ERIC PFANNER, The New York Times, April 13, 2009, p. B4. http://www.nytimes.com/2009/04/13/technology/internet/13iht-piracy13.html
Monday, April 20, 2020
Advice
If I was hired by Baruch College, I would go about improving their new media in the following order:
1. Improve their social media presence.
By improving their social media presence, Baruch would not only gain a larger following, but it could many other positive effects overall. Having a strong social media presence allows for brand loyalty, and this would be for both current students and alumni. It could potentially increase sales for clothing, increase admissions, and overall provide a better image for the school.
2.Increase interaction on social media.
Alongside gaining a larger social media presence, it is also important to engage with the following that they currently have. These followers include many alumni and other important figures, all of which can help future students. Maintaining a strong relationship with everyone will provide students a better opportunity to connect with alumni and could help build future careers.
3. Improve YouTube Presence
YouTube is a great way for people to showcase their talents. Baruch offers concerts throughout the year in the Engelman Recital Hall, so recording and uploading the concerts could be beneficial for the students and faculty who partake part in those activities. Some benefits would include potential sponsorships from companies, potential exposure for upcoming student artists, and exposure for the clubs at Baruch.
4. Ambassador Programs
Having student and alumni ambassador programs would be good to way to capture the attention of upcoming high school graduates. These ambassadors can interact with and answer any questions that interested applicants may have, and also collect important information around campus from students. Receiving feedback is not an easy task from faculty, but if students are engaged by other students its generally results in a more honest response to help improve the school.
Privacy
With the introduction of new media, I believe privacy and confidentiality were the two most important thing that people comprised in order to have access to all the platforms available today. Platforms such as FaceBook and Google have been collecting information on their user’s that they have been selling to large marketing companies like Acxiom. As stated in article The Wild West of Privacy, “Big data brokers, like Acxiom, have developed sophisticated tools that allow them to know almost as much about us as we know about ourselves; they then sell that data to all kinds of companies that want to learn everything from our habits to our health, from our sexual orientation to our finances.” Sacrificing this data is what has enabled us to browse seamlessly over the web, but is it necessary? The data that is collected on an individual should not be allowed to be sold without the consent of the user. In certain cases, if the user wants to receive advertisements targeted towards their specific purchasing pattern, they should be able to opt-in to the program. On the other hand, if the user does not want this to happen, they should be allowed to opt-out of the program easier than it is to opt-in. One reason companies are able to successfully gather so much information on an individual is due to the long process it takes to opt out of the agreements that enable these companies to gain our information. This tiresome process needs to be eliminated and replaced as it discourages people to find out what exactly they must do in order to opt-out of these programs.
New media has brought along many social media websites such as Twitter, FaceBook, and Instagram where people upload snapshots of their lives on a daily basis. This has made confidentiality for some people almost non-existent, leaving them vulnerable in the future. Although people may not realize in the moment, someone may always have a picture or video that could potentially comprise things such as job positions or school applications in the upcoming future. This happened to an individual named Jon Ossoff who was running as in a special election in Georgia. As stated in the article, “GOP leadership, launched an attack ad Wednesday hitting him with some unflattering college footage. It includes a clip of him dressed as Han Solo in a Star Wars parody of the school's alcohol policy.” This video was used to depict Jon as someone who was a “spoiled brat” and directly attacked his image. I believe people should always be weary of their actions as new media has allowed for information to be spread so quickly and anonymously.
Works Cited
Tuesday, March 24, 2020
Creativity and New Media
New media has introduced new tools into the market that businesses around the world can utilize. These tools are meant to not only increase sales for businesses, but also increase convenience for customers. As a small business owner, I personally know how helpful an e-commerce website can be. The purpose of this tool is to provide small businesses the ability to expand their outreach to people around the world, while also providing important analytical information about individuals interacting with the website. My website https://nycsneaks.com/, has allowed me to expand my clientele to include people outside of just my general area. One thing that I personally find really helpful about having an online business is the fact that I am able to keep track of my inventory on a regular basis. Before transitioning my business online, I had to manually take note of every item I had sold alongside the selling price, and regularly update this excel file. Now, my inventory automatically updates as soon as one of my sneakers get purchased and this information is all recorded on the analytics page of my website.
One way that running an online business has fostered creativity for me is by figuring out how to properly market myself. Having a logo to represent your business is essential in differentiating yourself against competition, this why I had spent time with a digital designer to create the logo that I currently have. I wanted something that best represented the sneaker community as that is what my business is revolves around which is why I had decided to use an outline of an Nike Air Jordan 1.This classical sneaker is something almost every sneaker-head knows of, and I felt it best represented my business. When it came to choose the name for my online business, I also wanted something that was both easy to read and understand. Being from New York City and selling sneakers, I felt that NYCSneaks was a name people could remember. I also have created a twitter and Instagram handle that I plan on utilizing in the near future to help promote my website. Utilizing social media is important and a good way to further advertise things which will increase user traffic.
Website : https://nycsneaks.com/
Logo : 
HW Creativity
Creativity is something that everyone has, but not everyone fully utilizes. With the introduction of the internet and digitization, there is no limitations to how creative one can be. Even though it may seem impossible to be original, people are continuing to create unique content and paving the way for other creators to build off of their ideas. One example of this would be mashups of rap parodies that were created back in the late 2000’s. According to a NYTimes article, “The postings (called mash-ups), are made by editing together snippets of animated movies and TV shows. The finished products look like music videos in which the cartoon characters do the singing.” Digitization has enabled creators to utilize content that already exists and be able to create a unique and enjoyable style of content. Creativity plays a big role in this because everyone has their own interpretation of what they find enjoyable. This is why people have created their own versions of these mashups with movies and tv shows that they find enjoyable.
New media has also provided many businesses the tools to be creative as well. Since social media allow millions of people to be able to connect with each other, business owners are able to use it to their advantage when it comes to digital marketing. According to the article How user-generated content can improve your social media marketing strategy, “You're no doubt familiar with the power of "real-person" ads: according to research from Stackla, 90% of consumers say authentic info regarding brands and products is important to them”. Having real and authentic reviews about a company’s products and services can drastically improve their profits, which is why these business owners have to be creative in figuring out ways to interact with their clientele. Some ways they can do this is by asking for user-created videos, shout-outs on social media promoting their company, and by offering incentives. If done successfully, the user-generated posts will yield a positive outlook for the company and further strengthen the business and consumer relationship.
Citations
How User-generated Content Can Improve Your Social Media Marketing Strategy. Lisa Mulcahy 2/26/2020 https://exclusive.multibriefs.com/content/how-user-generated-content-can-improve-your-social-media-marketing-st/marketing
The New Math of Mashups from The New Yorker Magazine 2005. http://www.newyorker.com/archive/2005/01/10/050110crmu_music
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