Advice

If I was hired by Baruch College, I would go about improving their new media in the following order:

1. Improve their social media presence. 

  By improving their social media presence, Baruch would not only gain a larger following, but it could many other positive effects overall. Having a strong social media presence allows for brand loyalty, and this would be for both current students and alumni. It could potentially increase sales for clothing, increase admissions, and overall provide a better image for the school.

2.Increase interaction on social media.

  Alongside gaining a larger social media presence, it is also important to engage with the following that they currently have. These followers include many alumni and other important figures, all of which can help future students. Maintaining a strong relationship with everyone will provide students a better opportunity to connect with alumni and could help build future careers.

3. Improve YouTube Presence

  YouTube is a great way for people to showcase their talents. Baruch offers concerts throughout the year in the Engelman Recital Hall, so recording and uploading the concerts could be beneficial for the students and faculty who partake part in those activities. Some benefits would include potential sponsorships from companies, potential exposure for upcoming student artists, and exposure for the clubs at Baruch.

4. Ambassador Programs

  Having student and alumni ambassador programs would be good to way to capture the attention of upcoming high school graduates. These ambassadors can interact with and answer any questions that interested applicants may have, and also collect important information around campus from students. Receiving feedback is not an easy task from faculty, but if students are engaged by other students its generally results in a more honest response to help improve the school.